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RIT Alumni Association invites you to their webinar

Finding Out What Your Customer Thinks: Surveys or Focus Groups?

About this webinar

Surveys are cost effective and provide quantitative data that can be analyzed easily. Focus groups, on the other hand, create in depth discussions and other qualitative data that is more time consuming. It's not easy to determine which one is the best one for your business.

Margi Ochs, Senior Program Manager and instructor in the John D. Hromi Center for Quality and Applied Statistics at RIT will outline when focus groups or surveys should be used and how to use that information effectively. 

Hosted by

  • Team member
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    Lydia Palmer Sr. Director, Marketing & Donor Relations @ RIT Development & Alumni Relations

  • Guest speaker
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    Margi Ochs Director of Marketing and Business Development @ RIT Center for Quality and Applied Statistics

    Margi Ochs is a Lean Six Sigma Master Black Belt and holds a BA degree from Georgetown University and an MBA from the University of Rochester. She teaches Lean Six Sigma courses and assists students to apply and implement their studies through consultation, assessments, and workshops.

  • Team member
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    RIT Alumni Association

RIT Alumni Association

Tiger Webinars are an opportunity for RIT alumni to tap into the expertise and know-how that makes up the RIT community of alumni, faculty, and staff. See the unique topics we're exploring!

RIT is composed of nine academic colleges, including the National Technical Institute for the Deaf.