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Consumer brands’ new relationship with technology and the innovative new value chains it creates

About this event

Rouse and Aimava Webinar: BrandTech Part I 

Consumer brand businesses face myriad challenges from today's disruptive trends. As a consequence, many brands now have new relationships with technology, whether the technology is incorporated into their products, turns their product into ‘product + service’ offering, or creates new routes to market with New Retail. We call this space BrandTech.

In the first of a two part series, Tim Smith and Andrew Gaule will look at BrandTech through the lens of China. They will explore three ways in which new technologies are impacting traditional business models:

  • new science embedded in the product to create next-generation product offerings
  • data-generating devices creating a new service based relationship, and
  • new social connectivity creating innovative new value chains.

Tim and Andrew will examine what China represents for consumer brand businesses both as a challenge for domestic innovation and as an opportunity for global innovation.

Tim Smith is a Principal at Rouse Consultancy. Andrew Gaule is CEO of Aimava and author of Purpose to Performance - Innovative New Value Chains.

The webinar will be recorded.  Please sign up to get reminders for the live event and access to the webinar with slides afterwards.

Date: Wednesday 3 April 2019


0800 San Francisco/PDT

1000 Chicago/CDT

1100 New York/EDT

1600 London/BST

1700 Berlin/CEST

2300 Beijing/CST

Hosted by

  • Guest speaker
    AG G
    Andrew Gaule CEO @ Andrew Gaule

    Innovator and business change person with experience in CVC, Operational Excellence. Developing Innovative New Value Chains with corporates and start ups.

  • Guest speaker
    Tim Smith Principal @ Rouse Consultancy


Our purpose is to ensure that our innovative clients maximise the value of their IA and IP.

We operate as a closely integrated network to provide the full range of intellectual property services, from patent and trade mark protection and management to commercialisation, global enforcement and anti-counterfeiting.