About this event
Rouse and Aimava Webinar: BrandTech Part II
Consumer brand businesses face myriad challenges from today's disruptive trends. As a consequence, many brands now have new relationships with technology, whether the technology is incorporated into their products, turns their product into ‘product + service’ offering, or creates new routes to market with New Retail. We call this space BrandTech.
In the final part of this series, which builds on Part I, we will give further examples of China social media models, new customer engagements and building partnerships in China.
Tim Smith is a Principal at Rouse Consultancy. Andrew Gaule is CEO of Aimava and author of Purpose to Performance - Innovative New Value Chains.
The webinar will be recorded. Please sign up to get reminders for the live event and access to the webinar with slides afterwards.
Date: Wednesday 19 June 2019
0800 San Francisco/PDT
1100 New York/EDT
Innovator and business change person with experience in CVC, Operational Excellence. Developing Innovative New Value Chains with corporates and start ups.
We operate as a closely integrated network to provide the full range of intellectual property services, from patent and trade mark protection and management to commercialisation, global enforcement and anti-counterfeiting.
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