Beyond Last Click: Navigating the Future of Marketing Measurement

It sounds simple—the more accurate your measurement and attribution, the more targeted and successful your online campaigns will be. But, there are so many elements and emerging capabilities to combine and calibrate. Don’t miss our webinar on current and upcoming trends in digital measurement and attribution—it could be your hack for improved marketing results.

We will cover:

• Cutting-edge solutions in measurement and attribution.
• The future of measurement in marketing.
• The current state of incrementality testing.

Key takeaways:

• The growing importance of accurate measurement beyond last click.
• How diversifying your media mix is crucial for optimal performance.
• Why balancing your lower, middle and upper funnel budgets is key.

Join us for a captivating exchange of ideas and insights between two marketing experts—Sean Malkin, Head of Sales UK at RTB House, and Gineka Helberg, Product Marketing Lead at Fospha. Let us know if you can make it and reserve your place.