About this event
How full-funnel marketing, AI and better measurement can turn peak demand into sustained growth.
Peak brings more demand - and more decisions. Where should you invest? Which signals should you trust? And how do you move quickly without losing sight of longer-term growth?
Join RTB House and Fospha to explore how consumer insight, connected measurement and AI-powered advertising can help marketers make better decisions when it matters most.
Drawing on the European Shopping Trends Report 2026 and Fospha’s Peak Playbook, we’ll discuss what you can still influence this peak, how to respond as conditions change, and how to carry the momentum into December and beyond.
What you’ll take away
- Connect the full funnel: Bring discovery, consideration and conversion together around how people actually shop.
- Turn measurement into action: Explore how a connected view of marketing performance can guide everyday budget and campaign decisions.
- Move faster with AI and automation: Understand where automation can help you respond to change - and where human judgement matters.
- Build beyond Black Friday: Identify what to keep, adapt and measure after peak to support lasting growth.
Meet the speakers
- Sean Malkin — Head of Sales, RTB House
- Gineke Helberg — Head of Product Marketing, Fospha
Who should attend?
Retail and ecommerce marketers, performance and digital leaders, and agency teams responsible for turning peak investment into business growth.
