About this event
Gruner + Jahr International Sales Italy - in partnership with RTL AdConnect - is happy to invite you to the brand new digital event “International trend update: Programmatic”. We are bringing together international experts to explore current trend, challenges and solutions in programmatic advertising.
The keynotes will address the following topics:
- 10:00: Intro / André Freiheit (Executive Director, Gruner + Jahr i|MS, Germany)
- 10:05: Programmatic and the luxury sector: How the luxury sector can use programmatic to boost its brands / Russell Foxley (Digital Director, Guardian News & Media, United Kingdom)
- 10:20: Transparency in our methods: Exploit programmatic possibilities in a data-driven world with the help of partnerships / Paul Caucheteux (Programmatic Sales Director, Prisma Media Solutions, France)
- 10:50: New video opportunities in a programmatic world? Franck Litewka (Head of Strategy & Development, RTL Ad Connect, Paris)
- 11:10: The human side of programmatic: Insight look at the programmatic strategy of Germany’s biggest premium offer / Simon Torrico (Director Digital Solutions, G+J e|MS, Germany) and Danny Wegert (Head of Digital Media Optimization, G+J e|MS – Digital Solutions)
- 11:30 End
Hosted by
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Guest speaker
Andre Freiheit Executive Director International Media Sales @ G+J e|MSG
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Guest speaker
Franck Litewka Head of Strategy & Development @ RTL AdConnectG
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Guest speaker
Simon Torrico Director Digital Commercial Solutions @ G+J e|MSG
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Guest speaker
Russell Foxley Digital Director @ Guardian News & MediaG
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Guest speaker
Danny Wegert Head of Digital Media Optimization @ G+J e|MS – Digital SolutionsG
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Guest speaker
Paul Caucheteux Programmatic Sales Director @ Prisma Media SolutionsG
RTL AdConnect
International Advertising SolutionsReach more with RTL AdConnect, the international Total Video sales house of @RTLGroup 🎯 #1 In Europe 🌍 Follow us for more #trends #audiences & #insights
