About this event
RTL AdConnect, the global hub for leading premium media brands, will guide you through it with an exclusive webinar on Addressable TV’s recent developments in Europe.
The demand for ATV advertising is growing steadily and has been widely adopted across Europe. From 2020 onwards, advertisers have been able to run ATV campaigns in Germany, Italy, Spain, Austria, Belgium and most recently France.
By combining the best of both worlds - linear and digital - ATV advertising offers advertisers the opportunity to measure and enhance ROIs.
Experts from all over Europe, including Thibaud Chevalier (M6 Publicité/France), Michael Paluszkiewicz (Ad Alliance/Germany), Arturo Larrainzar Garijo and Fernando Pino Velazquez (both Atresmedia Publicidad/Spain) will share their insights in a discussion moderated by our Head of ATV Kourosh Ayrom on the following topics:
- What legal & technical developments are paving the way for a stronger linear addressable TV future in France, Spain & Germany?
- What are the creative opportunities unlocked by addressable linear TV & what incremental impact are they bringing?
- How can advertisers benefit from including Addressable TV in their total video strategies?
- What are the key complementary points between addressable TV, linear TV & digital?
Hosted by
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Guest speaker
Michael Paluszkiewicz General Director Sales Addressable TV @ AdAllianceG
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Guest speaker
Thibaud Chevalier Digital Sales Director @ M6 PublicitéG
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Guest speaker
Arturo Larrainzar Head Of Strategy @ Atresmedia PublicidadG
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Guest speaker
Fernando Pino Marketing Director @ Atresmedia PublicidadG
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Guest speaker
Kourosh Ayrom Head of ATV @ RTL AdConnectG
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Guest speaker
Rachel Waine Digital Director EMEA @ MediacomG
RTL AdConnect
International Advertising SolutionsReach more with RTL AdConnect, the international Total Video sales house of @RTLGroup 🎯 #1 In Europe 🌍 Follow us for more #trends #audiences & #insights
