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Retail Without Borders (RWB) invites you to their event

Expanding into Germany: What You Need to Know About the 5th Largest Ecommerce Market Worldwide

About this event

Expanding into Germany: What You Need to Know About the 5th Largest Ecommerce Market Worldwide (RWB Digital Series)

Thursday 24th June 2021 | 02:00PM UK (GMT+1)

With $73 billion flowing through the German ecommerce market last year, Germany accounts for 25% of the European ecommerce market turnover, and is the fifth largest ecommerce market worldwide. Particularly lucrative for fashion-related products and consumer electronics, it's no surprise that major brands and retailers are flocking to engage the 81.1m people who live in Germany, 85% of whom have shopped online within the last year.

It's a very valuable territory for online merchants.

But how can retailers ensure they thrive amongst competition in Germany?

As with any market, Germany comes with its own specific challenges to succeed. For example, Germany is known for its high return rate. Some reports claim that 50% of all orders are returned. This is important to know when selling there.

But what else should you know when selling into Germany? And how can you overcome and manage some these challenges to ensure you're able to make expanding into this market rewarding for your business?

Join us as we explore this topic with our expert guest:

Kaufland.de is one of the fastest growing online marketplaces in Germany. The marketplace combines concentrated trading power with state-of-the-art technology. With around 32 million monthly online visitors and 1,300 shops in 8 countries, Kaufland.de offers high brand awareness both online and offline, ensuring optimal reach for your offers.

Joining us from Kaufland.de is International Sales Manager, Julia Lehnkering, whose role is to acquire new sellers, and at the same time to support and optimise the performance of current partners. She is uniquely placed to understand what it takes to succeed within Germany and on the Kaufland.de marketplace.

Dilyana Gramadarova, Head of Partnerships at Retail Without Borders (RWB), Europe’s largest online marketplace conference, and host of the RWB Digital Series, will address the following points and more with Julia:

  • The German ecommerce landscape: insights, trends, and opportunities
  • Real.de becomes part of Kaufland.de - what will this mean for sellers going forward?
  • The USPs for selling on Kaufland.de, one of Germany's fastest growing marketplaces
  • Julia's top tips to stand out as a seller on the Kaufland.de marketplace

As an exclusive offer for this webinar: attendees will be able to enjoy the first 3 months of their monthly subscription fees free when signing up to Kaufland.de as a new merchant. As the webinar is limited in capacity, this offer is valid on a first-come, first-served basis.

Sign up now to secure your spot.

Hosted by

  • Team member
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    Dilyana Gramadarova Retail Without Borders (RWB)

    As Head of Strategic Partnerships, Dilyana is focused on strengthening the relations with marketplaces globally and growing RWB as a thought leadership and knowledge sharing platform connecting the marketplaces with sellers and best in class solution providers.

  • Guest speaker
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    Julia Lehnkering International Sales Manager @ Kaufland.de

    Julia is an International Sales Manager at the online marketplace Kaufland.de (formerly real.de). She has a solid understanding of the industry and in double-sided business models. For Kaufland.de, Julia is acquiring new sellers, and supporting and optimising the performance of current partners.

Retail Without Borders (RWB)

Accelerate your global marketplace sales with Retail Without Borders.

Our annual RWB event is Europe’s largest online marketplace conference, and the RWB Digital Series offers a range of online events for thought leadership, knowledge sharing, a strong collaboration among marketplaces, sellers, and solution providers.