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Retail Without Borders (RWB) invites you to their event

Leveraging Data & Marketing to Identify Your Best Market for Overseas Expansion - RWB (Digital Series)

About this event

Leveraging Data & Marketing to Identify Your Best Market for Overseas Expansion - RWB (Digital Series)

Tuesday 27th April 2021 | 11:00AM UK (GMT+1)

With the pandemic causing shifts in the retail sector and accelerating the ecommerce industry, brands and retailers have learned first-hand how important it is to understand their audience, and be acutely aware of their habits and their expectations, in order to delight their customers and ultimately to succeed online.

The line separating the marketing and ecommerce sectors is getting thinner day-by-day, as one area of expertise complements the other. Today, the role of marketing isn't only limited to amplifying your audience reach, it can also be a powerful secret weapon to identify territories where your product offering is in demand, and be instrumental in developing a strategic and holistic communication plan to engage new markets.

With the opportunity clear, the question on your mind is likely to be: how can I leverage data & marketing to identify my best market for overseas expansion?

Join us as we discuss this topic with our expert guest:

Joining us from SocialB — an award-winning digital marketing and social media agency, who count the likes of Visa, the Arcadia Group and Boohoo as clients — is CEO, Lynsey Sweales. With over 20 years' experience, Lynsey utilises her strategic, technical and hands-on knowledge and experience to help organisations innovate and grow their business in international markets.

In this session, we'll dive into the burning questions on your mind when it comes to expansion, including:

  • What are the strategic analytical tools and techniques that a business should deploy when looking at cross-border trade opportunities?
  • How critical is the role of marketing, not only in the assessment phase, but to ensure a successful launch?
  • What does it mean to develop and deliver a holistic marketing strategy (across .com, MP, social media, and other relevant channels in a given market)?

Hosted by Dilyana Gramadarova, Head of Partnerships and host of RWB Digital Series, this webinar will deliver exclusive insight into leveraging marketing and using data to reveal market expansion opportunities and grow your business.

As an exclusive session, capacity is limited - sign up now to secure your spot.

Hosted by

  • Team member
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    Dilyana Gramadarova Retail Without Borders (RWB)

    As Head of Strategic Partnerships, Dilyana is focused on strengthening the relations with marketplaces globally and growing RWB as a thought leadership and knowledge sharing platform connecting the marketplaces with sellers and best in class solution providers.

  • Guest speaker
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    Lynsey Sweales CEO @ SocialB

    Lynsey is an international digital & ecommerce strategist, trainer and facilitator. With over 20 years’ experience, Lynsey utilises her strategic, technical and hands-on knowledge and experience to help organisations innovate and grow their business in international markets.

Retail Without Borders (RWB)

Accelerate your global marketplace sales with Retail Without Borders.

Our annual RWB event is Europe’s largest online marketplace conference, and the RWB Digital Series offers a range of online events for thought leadership, knowledge sharing, a strong collaboration among marketplaces, sellers, and solution providers.