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The Essentials of Demand Unit Centric ABM

About this event

As a marketer you know getting started and scaling ABM efforts is challenging. It is critical to target the right people from within your target accounts with the right message at the right time. Demand Unit centric ABM is a useful strategy that will help you achieve the right business outcomes by targeting specific high-yield accounts. But how do you get started and what really matters?

Join SalesboxAI’s founder Alex Roy, in this on-demand webinar as he walks you through the essentials:

  • Demand Unit centric ABM Intro
  • Defining buyer group Personas
  • Discovering Members of the Buying Group
  • Leveraging Conversational AI to Engage buying group members within target accounts across multiple channels in a personal, relevant manner
  • Understand how scoring works at Persona and Demand Unit Level
  • Understanding what to look for on your Demand Unit level Dashboard and how you can optimize programs for optimal results
  • What outcomes can you expect with a 10K, 25K and 50K+ budgets?

Hosted by

  • Team member
    SJ T
    Sarah Jacob


AI for Sales and Marketing

SalesboxAI helps you grow faster