Beyond Game Day: How Agentic AI Turns Fan Data Into Year-Round Revenue

Wednesday, August 12 | 12:30 PM ET

Beyond Game Day: How Agentic AI Turns Fan Data Into Year-Round Revenue

Presented by Salesforce

Discover how AI agents turn fan data into year-round revenue — from personalized ticketing and merch offers to proactive service that drives loyalty and spend well beyond game day. Walk away with a clear framework for connecting fan data to real business outcomes using AI agents to discuss further with decision makers.

Who Should Attend

• Team, league and venue executives responsible for ticketing, sponsorship, marketing, CRM, fan engagement, premium sales and revenue strategy
• Data, analytics and digital leaders focused on activating first-party fan data and improving customer lifetime value
• Technology and innovation executives evaluating AI-driven tools to personalize fan experiences and automate engagement
• Business operations and customer service leaders looking to increase retention, loyalty and spend beyond game-day interactions
• Decision makers seeking practical frameworks for connecting fan data, AI agents and measurable business outcomes

What You Will Learn

• AI-powered fan intelligence: Learn how AI agents analyze fan data to uncover personalized revenue opportunities across ticketing, merchandise, and experiences
• Seamless service at scale: See how AI enables frictionless, responsive fan service that builds long-term loyalty
• Targeted engagement that converts: Understand how data-driven personalization turns casual fans into high-value, repeat customers.

Featured Speakers

Fiaapia Findley, Director, Industry Advisor, Salesforce

Joe Shapero, Senior Director, Research and CRM Strategy, San Francisco Giants

Registration is free. All registrants will receive a recording of the webinar following the event.

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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.