The Business of Women's Sports: Cultivating Younger Fans

Wednesday, May 6 | 12:30 PM ET

The Business of Women's Sports

Cultivating Younger Fans

Women’s sports are increasingly resonating with younger audiences, from fans engaging through social platforms to first‑time fans arriving in record numbers for live events. At the same time, capturing — and retaining — those fans requires new approaches to content, community, and commercial strategy. This SBJ Live episode will examine how leagues, teams, media partners, and brands are rethinking fan development to build durable relationships with the next generation of women’s sports fans.

What We Will Discuss:

• How younger audiences are finding women’s sports across social, streaming, and short‑form platforms
• The role of athletes, creators, and direct‑to‑fan storytelling in shaping fandom
• Live experience strategies that convert casual interest into repeat attendance
• What younger fan behaviors mean for sponsorship, merchandise, and long‑term monetization

Who Should Attend:

• Women’s sports team and league executives
• Media, content, and distribution leaders
• Brand, marketing, and sponsorship professionals
• Agencies and strategists focused on women’s sports

Featured Speakers to be Announced

Registration is free. All registrants will receive a recording of the webinar following the event.

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