The Business of Women's Sports: Women’s Soccer 2026: Expansion, Economics and the World Cup Halo

Wednesday, March 11 | 12:30 PM ET

The Business of Women's Sports

Women’s Soccer 2026: Expansion, Economics and the World Cup Halo

Women’s soccer enters 2026 with surging demand and new decision points. The NWSL’s newly approved High Impact Player (HIP) mechanism — arriving amid NWSLPA pushback — reshapes roster economics, while expansion markets accelerate media and venue plans. Denver’s Summit FC secures exclusive local TV with Scripps, and the city has greenlit the Santa Fe Yards stadium project, even as Lynn Family Stadium in Louisville adapts to UFL’s arrival. All of this unfolds against the global spotlight of the FIFA Men’s World Cup 2026 in North America, creating halo effects in sponsorship, audience growth and matchday operations. This SBJ Live episode will unpack how clubs, brands and broadcasters can capitalize on momentum and manage risk in a pivotal year for the business of women’s soccer. 

What We Will Discuss:  

• Labor & roster economics 
• Media & distribution 
• Facilities & scheduling 
• World Cup 2026 halo 
• Commercial models: sponsor categories, community impact programs, and measurement frameworks that convert attention into sustainable revenue 

Who Should Attend: 

• Club and league executives 
• Media and content leaders 
• Brand and sponsorship professionals 
• Facility operators and city partners 
• Agency strategists, investors and consultants 

Speakers to be Announced

Registration is free. All registrants will receive a recording of the webinar following the event.

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