The Business of Women's Sports: Made for Her: Sports Facilities

Wednesday, July 8 | 12:30 PM ET

The Business of Women's Sports

Made for Her: Sports Facilities

Purpose‑built stadiums, dedicated training centers, and upgraded shared venues are becoming central to the continued growth of women’s sports — reshaping player experience, fan engagement, and commercial opportunity. As more organizations invest in facilities designed specifically for women’s teams, questions around ownership models, public vs. private funding, and return on investment come into sharper focus. This SBJ Live episode will explore how the strategy is evolving — and why infrastructure is now a critical lever in the business of women’s sports. 

What We Will Discuss: 

• The rise of purpose‑built venues and training facilities in women’s sports 
• How facilities impact player recruitment, retention, and performance 
• New revenue streams tied to sponsorship, premium seating, and community use 
• What cities, owners, and leagues are learning from recent facility investments 

Who Should Attend: 

• Team and league executives overseeing facilities and operations 
• Venue owners, operators, and developers 
• Brand and sponsorship leaders evaluating on‑site integrations 
• City officials, investors, and agency partners 

Featured Speakers to be Announced

Registration is free. All registrants will receive a recording of the webinar following the event.

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