The Future of Fan Engagement for In-Person and At-Home Fans

Wednesday, January 17 | 12:30 PM ET

Future of Fan Engagement for In-Person and At-Home Fans

With an increasing variety of ticket offerings and more ways to stay connected to the game, sending personalized communications to fans is more important than ever. Learn how the latest fan engagement technologies can help directly connect fans with the sports experiences they love most. Hear from seasoned industry executives at Sports Business Journal, Major League Baseball and Adobe as they discuss key strategies and tactics to help you deepen your relationships with fans.

During this SBJ Live episode, you’ll learn how to:

• Boost ticket sales and enhance personalization at scale by leveraging first-party audience data and insights
• Activate direct-to-fan communications that will drive fan growth
• Engage younger generations using owned and paid digital channels

Speakers include:

Denise Colella | VP, Head of Digital Strategy Group-Media & Financial Services, Adobe

Denise Colella joined Adobe to lead Digital Strategy for our Media, Travel, Telecom and Financial Services sectors. She is an Ad Tech Executive with over 25 years of experience in sales, data, product and operations. Her career encompasses Technology companies as well as Media, leading teams around the globe through launch, product development, revenue growth and acquisitions.

Barbara McHugh | Senior Vice President, Audience Development + Marketing Operations, Major League Baseball

Barbara McHugh is the Senior Vice President of Audience Development + Marketing Operations for Major League Baseball. In her role, McHugh focuses on fan growth and audience development efforts including deepening engagement with existing fans and acquiring new fans. She oversees Digital Marketing + Media, Club Marketing, Player Marketing and Marketing Operations.

Registration is free. All registrants will receive a recording of the webinar following the event.

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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.