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A Common GOAL: How Tech Is Broadening Sustainability Efforts in Sports

About this event

Wednesday, October 26 |12:30 PM ET

A Common GOAL: How Tech Is Broadening Sustainability Efforts in Sports

Earlier this year, Oak View Group launched GOAL (Green Operations and Advanced Leadership), a platform backed by AWS technology that will allow venue operators to share resources and best-practices around sustainability. Join us as we dive deeper with experts who are at the center of GOAL and tech-focused sustainability efforts in sports.

Featured Speakers

Sofi Armenakian joined the Hawks and State Farm Arena in 2020 and currently is the Head of Sustainability. As she oversees the sustainability department for the award-winning venue, she was the first employee in the organization to be tasked with leading sustainability efforts with a focus on zero-waste operations for the franchise and the first person to hold a title in sustainability across the NBA. Her focus in her role is in three key areas including environment social and governance (ESG), guest and employee engagement as well as future of sustainable operations, which lie in automation. In Oct. 2022, Armenakian was recognized by industry publication VenuesNow in their class of 2022 All-Stars.

Kristen Fulmer is a sustainability expert, focused on maximizing performance and promoting health and wellbeing within the built environment. Kristen joins OVG360 to lead OVG's corporate sustainability strategy as well as OVG's Sustainability Program, GOAL. Prior to OVG, Kristen ran a consultancy that supported sports organizations' sustainability strategy. She previously led WeWork’s Global Sustainability Advisory Team, which focused on delivering customized sustainability solutions for Enterprise members. Early in her career, Kristen spent time working as a sustainability consultant for a third-party consulting firm and in-house for Lendlease, an international construction management and development firm. Kristen holds an MS in Sustainable Design from the University of Texas’ School of Architecture and a BS in Public & Urban Affairs from Virginia Tech’s School of Architecture. Kristen is a LEED AP O+M, ID+C, ND; a WELL AP; a Fitwel Ambassador; a TRUE Advisor; and an EcoDistricts AP.

Julie Souza leads the Global Sports Specialty Practice for AWS Professional Services. Prior to joining AWS, Julie led Strategy and Business Development for Second Spectrum, the official tracking and data analytics partner of the NBA, EPL, MLS, and others. She held similar roles leading business development and driving strategy for ESPN, Sports Illustrated, and CBS Sports Network. Julie holds a BA from the University of Michigan and an MBA from Harvard Business School.

Registration is free. All registrants will receive a link to watch the recording once the session concludes. If you didn't register for the session, you can watch on-demand here.


Hosted by

  • Guest speaker
    Julie Souza Head of Sports @ AWS Professional Services

  • Guest speaker
    Sofi Armenakian Head of Sustainability @ Atlanta Hawks & State Farm Arena

  • Guest speaker
    Kristen Fulmer Senior Director, Sustainability @ Oak View Group

  • Team member
    Dan Kaufman Managing Director @ SportTechie

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