About this event
Harnessing Data to Optimize Your Content Supply Chain and Drive Meaningful Fan Engagement
Presented by Adobe
Sports is arguably the industry with the most watched content in the world. Yet, sports organizations often struggle with capturing, modifying, and activating the huge volumes of creative required to cater to, and grow, the various fandom levels of their respective leagues/teams. In this webinar, you’ll learn how local and global sports entities are leveraging data and technology to accelerate the content supply chain and deliver engaging personalization at scale. Key takeaways will include:
- Asset strategies and ways to advance fan data-driven insights to power content personalization
- Specific use cases for harnessing GenAI for scaling efficiencies with limited time and resources
- Effective ways to quantify increased fan engagement and showcase ROI across creative, technology and marketing teams
Registration is free. All registrants will receive a recording of the webinar following the event.
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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.
Hosted by
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Guest speaker
Aidan Lyons FanCapitalG
Aidan Lyons is a dynamic and results-oriented executive with over twenty years of experience in spearheading data-driven marketing strategies and teams. Currently serving as the CEO of FanCapital, Aidan has a proven track record of driving growth through innovative digital, mobile, and social marketing initiatives across the sports & entertainment, apparel, retail, and publishing industries. He excels in building and leading cross-functional teams to deliver high-impact solutions that enhance fan engagement, boost revenue, and optimize marketing ROI. Aidan’s expertise encompasses direct-to-consumer marketing, advanced analytics, and the development of comprehensive data platforms. His strategic vision and leadership have consistently empowered organizations to achieve unparalleled levels of growth, efficiency, and customer satisfaction
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Guest speaker
Jen Zick Principal – Digital Strategy Group – Media & Entertainment @ AdobeG
Jen is a seasoned marketing strategist with 20+ years of experience in multiple verticals, namely live entertainment, and technology. In senior level roles with Live Nation Entertainment, Major League Baseball and Comcast-Spectacor, Jen worked globally driving data-driven technology initiatives with C-suite executives at hundreds of professional sports franchises, stadiums, promoters, and colleges. As Principal – Digital Strategy Group – Media & Entertainment, her priority focus is working closely with clients and industry thought leaders to drive fan-first/customer-centric digital transformations.
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Guest speaker
Mark Keaney Chief Revenue Officer @ GreenflyG
Mark Keaney leads the global sales and customer success teams at Greenfly. He is a veteran sales leader with a proven track record and history of success at some of the biggest brands in sports and media (CBS, Viacom, LPGA, and Comcast). He previously headed North American sales at Khoros, where he helped brands harness the power of digital channels and social media. He has led sales teams at enterprise SaaS companies like Sprinklr as well as early-stage firms like SocialSphere and GMBi. The key to his success has been building incredible teams that share a unified vision, inspired enthusiasm, and embrace a customer-first mission. Together with clear thought leadership, his teams always have a picture of what success looks like and a roadmap to get there. He’s an avid golfer and sports fan, and has also authored a book and launched a non-profit organization for kids at risk.
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Team member
Dan Kaufman Managing Director, Sports Technology @ Sports Business JournalT
Sports Business Journal
Be Where the Sports Industry is Every DaySports Business Journal (SBJ) sits at the epicenter of the sports industry. SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals and partnerships.
