How AI-Powered Data Fuels Fan Personalization

Wednesday, June 14 | 12:30 PM ET

How AI-Powered Data Fuels Fan Personalization

How do we know what fans want? Just ask the AI. Sports teams and leagues are frequently turning to artificial intelligence technologies that digest copious amounts of data to deliver personalized experiences to fans both in venue and at home. Join SBJ senior writer, Joe Lemire, and a panel of industry experts as we examine this important, trending topic.

Featured Speakers (Additional speakers to be announced)

Wen Miao is a recognized leader and innovator in real-time customer experience and engagement. He is the co-founder and CEO of LAVA, the leading RealtimeAI™ data experience platform that connects world-class brands in sports, entertainment, gaming, hospitality, and retail with their customers 'in the moment' to create personalized experiences that enhance fan engagement, deepen brand loyalty, and generate incremental spend.

Prior to LAVA, Wen was head of TIBCO's Customer Experience Management Cloud, Loyalty, and Social Enterprise businesses, where he oversaw the success of over 4,000 enterprise customers around the world and led the development and launch of a predictive customer engagement platform that won the 2012 Stevie Award for Most Innovative Enterprise Software.

Wen holds a BS in mechanical engineering from UCLA and two graduate degrees in engineering from Stanford University.

Connect with Wen on LinkedIn: https://www.linkedin.com/in/wen-miao-0a1116/

Mark Wood is the Product Solutions Director at Pulselive. With over 15 years of service since the company’s inception, Mark has continuously driven the organisation’s success by seamlessly bridging the gap between business objectives and cutting-edge engineering solutions. 

Mark leads the technology teams that deliver exceptional fan-facing experiences, including English Premier League, Rugby World Cup 2023 and Cricket World Cup 2023. His commitment to finding practical solutions has lifted Pulselive’s product suite, setting new innovation and user engagement standards. 

Mark Wood holds a BSc in Mathematics with Computer Science from Southampton University. 

Registration is free. All registrants will receive a link to watch the recording once the session concludes.

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