Elevating Fan Engagement With Data & AI: Tips, Trends, and Insights

Wednesday, December 11 | 12:30 PM ET

Elevating Fan Engagement with Data & AI: Tips, Trends, and Insights, presented by Snowflake

As data connectivity continues to transform the sports industry, the ability to leverage powerful, collaborative data infrastructure has become a game-changer. 

Join us as we go beyond the standard playbook to explore how integrated data platforms unlock high-impact business applications—from delivering real-time, relevant notifications to elevating fan engagement, with insights from the experts at Snowflake, Braze, and WSC.

What we will discuss: 

• How Snowflake is driving connectivity across the sports ecosystem, 
• How Snowflake partners like Braze and WSC help organizations deliver personalized, predictive, and automated experiences 
• How a strong data game plan enables teams to move the needle on engagement and set up their organization for success.

Who should attend:

• Representatives from teams and leagues collecting and using fan data
• Tech, strategy, and business intelligence leads at teams and leagues
• Tech companies offering integrated data platforms and/or artificial intelligence software to streamline processes and deliver improved fan experiences
• Anyone interested in learning more about how data collection, analysis and application, combined with artificial intelligence technology is improving fan experiences across sports 

Whether you’re new to the data field or looking to advance your play, we’ll explore what lies ahead for artificial intelligence, machine learning, and connected data platforms in sports.

Featured Speakers:

Michelene Rabbitt is the Sports & Music Industry Principal at Snowflake. Prior to Snowflake Michelene was a strategic business development executive at Amazon, focused on Amazon's music streaming service. Michelene has also served as the VP and Head of Strategic Business Development/Partnerships for Bleacher Report under Warner Bros. Discovery. Michelene joined Bleacher Report from Yahoo! Sports where she served as the Global Head of Business Development & Strategic Partnerships and established Yahoo's partnership with NFL to distribute the first ever live game available only through streaming. Michelene lives in Saratoga, California with her husband Andrew, their son, and two dogs.

Marty Mercado is the Lead Creative Strategist for the 427° Innovation Lab at Braze, Inc. 427° helps customers find the intersection between technology and creativity enables brands to Be Absolutely Engaging.™ His focus is primarily on Media & Entertainment, which includes Sports, Gaming, Gambling, and Streaming, serving clients like Peacock, ESPN, NBA, FanDuel, and Activision.

Vadim Drozdovski is VP Growth at WSC Sports. His team is responsible for the ideation, planning and execution of all growth related initiatives at the organization. Before joining WSC Sports Vadim spent three years at the management consulting firm McKinsey & Company, leading projects in various industries including FinTech, Pharma and eCommerce.

Registration is free. All registrants will receive a recording of the webinar following the event.

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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.