About this event
Wednesday, April 9 | 12:30 PM ET
How the Sports Industry Uses Artificial Intelligence in 2025
Beyond One Size Fits All: AI-Driven Sponsorship, Monetization and Marketing
What we will discuss:
- How AI helps to deliver more relevant and engaging advertising content that can drive return on sponsorship investments
- AI-driven approaches to create greater customer segmentation and more targeted marketing initiatives
- How AI helps to improve sponsorship valuation
- Other current and future applications
Who should attend:
- Teams and league representative working with AI or looking to learn more
- Venue operators working with AI or looking to learn more
- Representatives from sponsorship/partnership groups at rights holders looking to understand how AI can improve sponsorship delivery and evaluation
- Brand-side sponsorship teams looking to understand how AI can improve sponsorship delivery and evaluation
- Representatives from marketing divisions at rights holders looking to understand how AI can improve delivery and evaluation of fan marketing initiatives
- Sports tech companies offering AI solutions to teams and leagues
- Anyone else interested in learning more about how sports professionals are using AI for sponsorship evaluation/delivery and fan marketing initiatives
Featured Speakers to be Announced
Registration is free. All registrants will receive a recording of the webinar following the event.
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Be Where the Sports Industry is Every DaySports Business Journal (SBJ) sits at the epicenter of the sports industry. SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals and partnerships.
