How the Sports Industry Uses Artificial Intelligence in 2025: Beyond One Size Fits All - AI-Driven Sponsorship, Monetization and Marketing

Wednesday, June 25 | 12:30 PM ET

How the Sports Industry Uses Artificial Intelligence in 2025

Beyond One Size Fits All: AI-Driven Sponsorship, Monetization and Marketing

What we will discuss:

• How AI helps to deliver more relevant and engaging advertising content that can drive return on sponsorship investments
• AI-driven approaches to create greater customer segmentation and more targeted marketing initiatives
• How AI helps to improve sponsorship valuation
• Other current and future applications

Who should attend:

• Teams and league representative working with AI or looking to learn more
• Venue operators working with AI or looking to learn more
• Representatives from sponsorship/partnership groups at rights holders looking to understand how AI can improve sponsorship delivery and evaluation
• Brand-side sponsorship teams looking to understand how AI can improve sponsorship delivery and evaluation
• Representatives from marketing divisions at rights holders looking to understand how AI can improve delivery and evaluation of fan marketing initiatives
• Sports tech companies offering AI solutions to teams and leagues
• Anyone else interested in learning more about how sports professionals are using AI for sponsorship evaluation/delivery and fan marketing initiatives

Featured Speakers (Additional to be Announced)

Daniel Kirschner, CEO and co-founder of Greenfly, is an innovative entrepreneur transforming how the world of sports and entertainment engages their audiences. A Harvard Law graduate and former President of the Harvard Law Review, Daniel previously advised the U.S. Department of Justice, the FCC, and led corporate strategy at Activision Blizzard. At Greenfly, he has pioneered a platform trusted by MLB, NBA, NFL, Premier League, and global brands to drive explosive digital growth through authentic content that engages fans wherever they are watching. Daniel’s leadership continues to shape the future of short-form content, setting new standards for live content operations, digital fan engagement and commercial opportunities through digital content.

Hampus Lofkvist, VP Global Sales, Marketing Services, is a sports marketing professional with 17 years of experience in the industry. Hampus joined Sportradar in 2018 as Director, Global Sponsorship Sales to build up the company’s sponsorship business and was promoted to Vice President Global Sales, Marketing Services in 2023. In his current role he’s managing the global advertising and sponsorship sales teams working with clients worldwide on driving marketing efficiency.

Previously Hampus spent two years at MP & Silva as Director of Sponsorship, Europe. Hampus started off his career in sports marketing at UEFA in Switzerland where he spent 9 years in the Marketing division across different roles, ultimately managing the commercial programs for UEFA's top competitions including UEFA Europa League and UEFA Champions League.

Hampus holds a Bachelor’s degree from the University of Pennsylvania in Philadelphia, USA and resides in New York with his wife.

Randy Sollenberger, Manager, Live Content Correspondent Program, at the NFL oversees a worldwide team responsible for capturing real-time content for NFL Social Marketing and the larger NFL content ecosystem. Prior to this role, he produced branded content for clients including Microsoft, Xbox, Meta, Amazon, and Intel at Ayzenberg Group, and worked in unscripted television and feature film production/marketing with MGM Television and Mark Burnett Productions.

Registration is free. All registrants will receive a recording of the webinar following the event.

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