Step Inside MLB's Game Plan for Smarter Fan Acquisition, Presented by Adobe

Wednesday, January 28 | 12:30 PM ET

Step Inside MLB's Game Plan for Smarter Fan Acquisition

Presented by Adobe

Proving that acquisition marketing drives real business growth takes a deep bench of first-party data and a game plan that connects national insights to local activation. For Major League Baseball (MLB), this approach fuels a well-balanced channel mix and turns its data advantage into all-star results—not only for the league, but also for its teams and collaborators.

In this session, learn how MLB leverages Adobe technology to create a holistic customer data strategy that powers fan acquisition, measurable results, and partnerships through data collaboration.

You’ll discover how to:

• Power your campaigns with real-time, first-party insights to maximize impact across every channel.
• Define audience targets and channel mix with AI-powered precision.
• Unlock MLB’s proprietary intelligence through secure data collaboration to connect with fans locally and nationwide.

Registration is free. All registrants will receive a recording of the webinar following the event.

Featured Speakers:

Will Edmondson, Vice President, Strategy and Insights, Major League Baseball

Will oversees MLB’s fan research and feedback programs and manages cross-functional projects to grow baseball’s fanbase and revenue lines. Prior to his current responsibilities, Will held a variety of analytics roles at MLB Advanced Media and BAMTECH Media (now Disney Streaming Services), in which he created and oversaw KPIs across a wide range of digital products. In addition to MLB’s portfolio of apps and subscription products, Will and his team supported the launch of digital streaming products for clients including HBO, FOX Sports, the NHL, WWE, Eurosport, and the PGA Tour.

Lory Mishra, Principal, Product Marketing, Adobe

Lory Mishra is a product marketer for Adobe Real-Time CDP. Prior to her role in product marketing, Lory was a customer success lead, supporting Adobe Experience Cloud customers across various industries. With over a decade of experience in digital marketing at Adobe and agencies, Lory is passionate about great customer experiences and helping brands maximize value from their technology investments. Lory lives in Chicago with her husband and many houseplants.

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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.