The Home Advantage: Going DTC with Deltatre and the Dallas Mavericks

Wednesday, June 10 | 11:00 AM ET

The Home Advantage: Going DTC with Deltatre and the Dallas Mavericks

Presented by Deltatre

Join us for an inside look at how MavsTV is redefining fan engagement, content distribution, and first-party data strategy. In this virtual session, we’ll explore why the Dallas Mavericks launched a direct-to-consumer platform, the business and fan insights behind the decision, and how MavsTV is helping the organization build deeper, more valuable relationships with fans.

What we will discuss

· The strategic rationale behind the Dallas Mavericks’ decision to launch MavsTV

· Key considerations organizations should evaluate before going direct-to-consumer

· How DTC platforms can support stronger, more responsible first-party data strategies

· Where DTC fits within a broader ecosystem of media, marketing, and fan engagement

· Common challenges teams face, including organizational alignment and internal expertise gaps

Who should attend

· Leaders from professional sports teams and leagues evaluating DTC strategies

· Digital, media, and content executives responsible for fan engagement and distribution

· Marketing, data, and CRM leaders focused on first-party data and audience growth

· Executives overseeing OTT, streaming, or owned media platforms

· Commercial and business strategy leaders looking to better connect content and revenue

Registration is free. All registrants will receive a recording of the webinar following the event.

Featured Speakers:

Beau Decker, Head of Strategy & Growth, Deltatre

Beau Decker is the Vice President, Head of Strategy & Growth at Deltatre, where he leads a global practice spanning strategy, analytics, and growth marketing for clients across media, entertainment and sports.

He partners with clients to evaluate market opportunities, define pricing and packaging, and build the business case for going direct to consumer, ultimately driving measurable growth in subscribers, revenue, and retention.

Prior to Deltatre, Beau spent nearly a decade at Endeavor, where he founded and led the Audience Development practice at Endeavor Streaming, building predictive analytics platforms and scaling subscriber acquisition and retention programs for some of the world's leading sports and media properties. His work was recognized with a Cynopsis Media Measure Up Award for Best Advancement in Data Utilization, and he was named to TV Week's 40 Under 40 in 2024. Beau holds a bachelor's degree in marketing from the University of Notre Dame.

Ronnie Fauss, Senior Vice President of Business Development, Dallas Mavericks

Ronnie Fauss recently completed his 27th season with the Dallas Mavericks, after having joined the franchise in August, 1999 as Assistant Controller. In his current role as Senior Vice President of Business Development, some of his responsibilities include leading the club’s media rights distribution strategy, DTC streaming platform development, and strategic partnerships. He also serves as the Treasurer of the Dallas Mavericks Foundation.

Outside of the Mavericks, Ronnie serves on the board of organizations such as Dallas Sports Commission, AT&T Sports Council, Baylor University S3E Advisory Board, University of North Texas Sport Entertainment Management Advisory Board, Dallas Regional Chamber Innovation Task Force, and FIFA World Cup Dallas Sustainability Committee.

Prior to joining the Mavericks, Ronnie worked as an associate in the Sports, Entertainment, and Leisure consulting practice of PricewaterhouseCoopers and at Bank of America. While earning his BBA in Finance and Economics and MBA from Baylor University, Ronnie held positions with the Baylor Athletic Department, World Cup USA, and the Washington Wizards.

**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.