The Immersed Fan: Providing Unified and Personalized Experiences

Wednesday, September 13 | 12:30 PM ET

The Immersed Fan: Providing Unified and Personalized Experiences

What we will cover:

• Key findings from Deloitte’s 2023 Sports Fan Insights Survey
• How data can be used to inform immersive fan experiences
• How leagues, teams, organizations, and media and entertainment companies can share lessons and resources to provide a unified and personalized experience for fans

Who should attend:

• Team and league ticketing professionals
• Hospitality professionals from teams, venues and vendors
• Digital and social media professionals and others creating content for fans
• Analysts using data to inform fan experience decisions

Featured Speakers

Zaileen Janmohamed, CEO and President, Bay Area Host Committee: Zaileen “Z” Janmohamed is the CEO and President of the Bay Area Host Committee (BAHC), a nonprofit corporation focused on bringing major, world-class events to the Bay Area with a mission to unite the region through sport by building pride, connecting communities and re-energizing the Bay. Janmohamed is a longtime sports and entertainment industry veteran and passionate leader with a wealth of experience in the brand, agency and property verticals of sports. Prior to joining BAHC, she was the Head of Commercial Development and Innovation at LA28, where she was responsible for identifying and actioning new initiatives and partnerships to monetize the 2028 Olympic & Paralympic Games in Los Angeles.

Kat Harwood, Principal, Deloitte Consulting LLP: Kat Harwood has over 14 years of consulting experience helping clients navigate complex business situations, such as large-scale transformations and acquisitions. As a leader in the Sports practice, Kat advises players in the industry on how they can maximize value from digital enablement opportunities across all aspects of their operations, from improving fan experience to generating new revenue streams. Kat received an MBA from The Wharton School at the University of Pennsylvania and a BA in business economics from UCLA. Kat currently lives in the Los Angeles area with her husband and two kids.

David Jarvis, Senior Research Leader, Deloitte’s Center for Technology, Media, and Telecommunications: David Jarvis has more than 25 years of industry experience across technology, professional services, aerospace, and defense. He is a passionate expert, educator, and foresight practitioner focused on emerging futures and the evolution of our digital society. He conducts research and has written on a variety of topics across the technology, media & entertainment, telecom, and sports industries.

Registration is free. All registrants will receive a recording of the webinar following the event.

***

**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.