Optimizing your GTM Investments Across the Funnel

Join scaleMatters for a practical, data-backed deep dive into funnel resource balance. Learn how to diagnose imbalances, model resource allocation, and drive predictable, efficient growth by ensuring your marketing, sales, and customer success efforts are working in harmony.

Key Takeaways:

• Why Funnel Balance Matters: Understand the risks and costs of resource imbalances at the top, middle, and bottom of the funnel.
• Resource Allocation Models: Frameworks and real-world examples for aligning people, budget, and technology at each funnel stage.
• Predictive Planning: Leveraging data to model “what-if” scenarios and forecast the impact of shifting resources.

Who Should Attend:

• CEOs, CFOs, CROs, CMOs, and RevOps leaders
• PE Operating Partners/Value Creation
• Anyone tasked with driving efficient, predictable revenue growth