About this event
Look, we both know the UA job changed.
Years ago you could win by mastering UA channel tactics and hacks, optimizing bids, placements and more. Now the algorithm does that better than any of us. Blackbox ML network engines killed your ability to control targeting and most other manual campaign optimizations.
So what's actually left?
Turns out - the interesting stuff. Creative strategy. Taste in game design. Building systems that find winners consistently instead of celebrating lucky hits. Orchestrating systematic discovery of new concepts to advertise your game.
We're doing a live session with Karen Levy from SuperSonic, and Jonathan Fishman from Sett (ex-Zynga) to break this down properly.
No fluff, no vendor pitches, just a real conversation about what’s happening in UA right now and what to actually do about it.
Here's what we're getting into:
👉 What's dying - bid optimization, granular targeting, platform tricks (and why it's pointless to fight it)
👉 The math that matters - top studios test 2,700+ creatives per quarter. Most teams do 100. That gap is the whole game now.
👉 The 5 skills worth building - creative direction, AI orchestration, multi-channel systems thinking, rapid testing, performance data diagnosis
👉 Real patterns from real data - $2.4B in spend, 1.1M creatives analyzed. What actually performs and why
👉 What new year’s resolution to pursue when it comes to your career- not vague advice, actual moves
Can't make it live? Sign up anyway - we'll send you the recording.
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