About this webinar
There’s no denying that the media loves a crisis. But how can companies successfully push out positive messages and get the right kind of press even during times when it might feel easier to keep a low profile?
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After 20 years as a journalist, latterly at the Evening Standard, I moved into PR in 2004, initially as the first Director of Communications for National Car Parks, at a time when the company had become very high profile in the media, as the market leader in parking enforcement for local authorities.
I moved to Royal Mail in 2011, during the run up to the company’s privatisation in 2013 – which attracted huge media attention as the biggest state privatisation for 30 years. During my time there I was responsible for consumer and B2B PR, including running Royal Mail’s 2012 “Gold Post Boxes” Olympic campaign, which became the biggest PR campaign of the London Games.
In 2014 I moved to Centrica, running its reactive Media Relations team. Over the past few years Centrica, and the energy sector generally, has experienced unprecedented media and political scrutiny, all during a period of huge positive change for both the company and the industry. Which, as you can imagine, keeps me busy…..
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