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Signal AI and Vested invites you to their webinar

Reputation Management: navigating turbulent times for long-term success

About this webinar

Turbulent times often lead to companies firefighting issues to preserve their standing. But how do businesses protect their reputation in the long-term if they’re always focused on dealing with short-term issues? 

The battle between reactive and proactive approaches is nothing new for PR & Comms, but Communications can aid the business with a long-term perspective. 

In this webinar with public affairs experts, they’ll discuss: 

  • How companies can keep a long-term perspective when confronted with a myriad of issues, such as Covid, systemic racism, sustainability and more
  • Examples and experiences of reputation management during turbulence
  • The battle between reactionary and short-termism vs long-term success
  • How to use horizon scanning to understand what’s coming over the hill

Panelists:

Jennifer Ogunleye, PR Manager, KPMG & Founding Member of the UK Black Comms Network

Jennifer is the tech, transport and sports PR lead at professional services firm, KPMG, with in-house and agency experience ranging across the public and private sectors, and health, infrastructure, and political industries.

Following roles at Ketchum, Grayling, Edelman and Gatwick Airport, Jennifer joined the City of London’s governing body after the 2016 Brexit referendum. During this time she was awarded the PRWeek 30 under 30 accolade for managing high profile media issues including the London Bridge attack, while balancing positive stories such as the opening of Bloomberg's new HQ – to encourage continued investment into Europe's finance hub. 

A passionate mentor; she has long advocated for better representation in the industry and currently holds board member positions on the PRCA's Diversity Network, and its Race and Ethnicity Equity Board, as well as having collectively launched the new UK Black Comms Network.


Lindsay Riddell, Senior Vice President, Corporate and Executive Communication, Hotwire Global

Lindsay is the SVP of Corporate and Executive Communications for Hotwire Global. She spent 18 years as a journalist reporting on a broad range of topics in finance and technology from Silicon Valley’s venture capital ecosystem to the electric car revolution, most recently at the San Francisco Business Times. Prior to Hotwire, she was the Director of Marketing at Habitat for Humanity Greater San Francisco where she ran all marketing programs for one of the non-profit’s largest worldwide affiliates. She has worked extensively with C-level executives on speaking and media training, executive profiling and high-stakes interview readiness. She was recently rated the top speaker at the 2019 Future Communicators Conference.


Stuart Thomson, Head of Corporate Affairs, BDB Pitmans

Stuart heads the specialist public affairs and communications consultancy of law firm, BDB Pitmans. He advises clients on all aspects of their political and corporate communications, including reputation management. He has also advised on a number of high profile media relations and crisis communications programmes.

As well as being a CIPR Chartered PR Practitioner (Chart. PR), Stuart is an honorary research fellow at the University of Aberdeen and is the author of books including ‘New Activism and the Corporate Response‘, ‘Public Affairs in Practice’, ‘The Dictionary of Labour Quotations‘ and ‘Public Affairs: A Global Perspective’. He is currently working on his new book, ‘Building Reputations: Lessons for Leaders’.

Moderator:

Georgie Weedon, Head of Communications, Signal AI

Georgie heads up global communications at technology firm Signal AI. Previously she was the third member of the launch team of Al Jazeera English, where she worked as a journalist and executive producer, and developed the daily global current affairs programme, Witness. She has also advised the UN’s Intergovernmental Panel on Climate Change as a communications strategist, helping scientists to better communicate with the global media, and partnered both the Prince of Wales’ Corporate Leaders Group on Climate Change and British Antarctic Survey, as well as several UK government departments. She ran her own communications agency Gingerwink Media for over a decade with tech and blockchain clients in Zug, Silicon Valley and London as well as making films for the BBC.

 

Hosted by

  • Guest speaker
    LR G
    Lindsay Riddell

  • Guest speaker
    GW G
    Georgie Weedon Head of Communications @ Signal AI

  • Guest speaker
    ST G
    Stuart Thomson

  • Guest speaker
    JO G
    Jennifer Ogunleye

  • Team member
    SA T
    Signal Ai Signal AI

Signal AI and Vested

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Signal AI is the leading AI driven global solution provider for real-time unlimited information and insights for media monitoring, reputation management and market intelligence.

Vested is an integrated communications agency, merging deep financial and fintech expertise with creativity and results.