The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Influencer marketing is evolving—fast. As discovery becomes more social, commerce is happening everywhere, and community drives loyalty, brands must rethink their approach to stay competitive.

In this session, we’ll break down the new dynamics shaping influencer marketing and what it takes to succeed today. From choosing the right creators and nurturing long-term relationships to amplifying content for maximum ROI, you’ll walk away with practical strategies to future-proof your influencer efforts.

What we’ll cover:

• How shifting market dynamics are changing influencer strategies
• Why retention, authenticity, and ROI matter more than ever
• Smart ways to balance new creators with trusted brand ambassadors
• Tactics to turn content into commerce
• How AI is shaping creator selection and campaign efficiency

Whether you're building your first influencer program or evolving an existing one, this session will help you move with the market—not behind it.