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Smarp invites you to their event

Comms Helpline: Dealing With the COVID-19 Crisis

About this event

As the coronavirus crisis unfolds globally, we’re watching internal communications emerge as a core function responsible for keeping staff and business connected and safe.

The IC community has been advocating to take the spotlight for a long time but this was not the way anyone had thought it would happen. Is the light shining where we want and need it to be?

One thing is for sure. Right now, the efforts of every communications professional are either consumed with crisis-related communication or driven by an effort to connect with where there is a need or opportunity to make a difference.

💡 It’s during times like these when the IC community needs to come together and lean on each other for helpful tips and advice. For that reason, we’re opening up a helpline where we can all bring in questions and have an honest, open discussion about the best course of action from here on. 

  • How has COVID-19 impacted the role of IC today?
  • Early learnings from comms during the COVID-19 outbreak.
  • Which comms are working & which aren’t during the crisis.
  • How to connect when everyone is working remotely.
  • How to find ways to “get back in the game” after sudden changes in one’s own situation.

To guide us through the session, we’ve enlisted a powerhouse IC panel:

  • Steve Crescenzo, CEO at Crescenzo Communications 🇺🇸
  • Jennifer Sproul, CEO at The Institute of Internal Communications 🇬🇧
  • Mike Klein, Principal at Changing The Terms 🇳🇱

THIS WILL ONLY WORK IF WE DO IT TOGETHER. Please come prepared with questions or send them to us in advance. Email them to marketing@smarp.com or simply drop any of us a line on social media.

📅 Date: Thursday, April 2nd

🕐 Time: 10 am ET | 5 pm EET

⏺️ As always, if you can’t make it to the live session but would still like the recording emailed to you, go ahead and register. We’ll take care of the rest.

See you there! 👋

Hosted by

  • Guest speaker
    Jennifer Sproul Chief Executive @ Institute of Internal Communications

    Jennifer is responsible for the leadership of IoIC, the only independent professional body solely dedicated to internal communication. IoIC is the voice of internal comms, setting standards for more than 65 years through qualifications, career development, thought leadership and best practice.

  • Guest speaker
    Mike Klein Principal @ Changing The Terms

    Through consultancy, research, writing and advocacy, Mike helps organizations and communicators refocus on differentiation, alignment and effective measurement. Mike recently joined the Smarp Strategic Services team as IC Strategy Advisor.

  • Guest speaker
    Steve Crescenzo CEO @ Crescenzo Communications

    Steve started Crescenzo Communications after leaving his post as Editorial Director/VP of New Product Development at Ragan Communications. He brings over 20 years of experience fighting the good fight in corporate comms first as a journalist, and now as a speaker, leader, consultant and coach.


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