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Smarp invites you to their webinar

–– How To Write So That Your Employees Want To Read –– Five Golden Rules

About this webinar

Let’s face it. Getting employees to read and engage with your communications is hard work. Whether it’s an internal business update, policy change or something as simple as an update to the company blog, odds are that employees aren’t reading it. In fact:

“2 out of 3 employees ignore internal emails.”

Glassdoor

At the end of the day, if what is written isn’t being read, it doesn’t make sense to write in the first place.

With this in mind, we wanted to highlight some of the best practices in communications copywriting. To do this, we are hosting a cross-functional panel of copywriting experts that have agreed to share their 5 golden rules on how to write so that your employees want to read:

  • Maria Tejada Ljungbeck, Global Inclusion & Diversity Manager @ HEINEKEN
  • Kathryn Kneller, Founder @ Internal Comms Mastery
  • Bruno Bin, CMO @ Smarp

💡 Whether you’re new to writing or a seasoned veteran, this session should give you plenty of insights to take back with you as you work towards crafting communications that employees truly want to read.

❓ We’re also reserving some time at the end where you get to pose your own questions and statements for the experts to iron out.

📅 Date: Tuesday, June 30th

🕐 Time: 10 AM ET | 3 PM UK | 5 PM EEST

⏺️ As always, if you can’t make it to the live session but would still like the recording emailed to you, go ahead and register. We’ll take care of the rest.

See you there! 👋

Hosted by

  • Guest speaker
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    Kathryn Kneller Founder @ Internal Comms Mastery

    Kathryn has spent 12+ years helping orgs like AstraZeneca, HSBC and Unilever communicate effectively. She works with leaders globally to build trust, make change stick, and drive results as well as helps IC pros do great work and build brilliant careers via her coaching firm, Internal Comms Mastery

  • Guest speaker
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    Bruno Bin Chief Marketing Officer @ Smarp

    Bruno is CMO at Smarp. Having worked at several tech start-ups as well as larger orgs in 🇨🇦, 🇺🇸, 🇧🇷, 🇳🇱& 🇫🇮, Bruno has become totally obsessed with the relationship between company and employee as well as the wonderful people behind the scenes ensuring the lines of communication stay open

  • Team member
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    Aleksander Cardwell Product Marketing Manager @ Smarp

    Smarp is a mobile-first employee communication platform that enables enterprise businesses to communicate effectively with their entire workforce, office-based and remote. The platform automatically delivers relevant content to every employee, while empowering them to amplify your message

  • Guest speaker
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    Maria Ljungbeck Global Inclusion & Diversity Communications and Change Manager @ Heineken

    Maria is Global Inclusion & Diversity Comms and Change Manager at The HEINEKEN Company. In her role, Maria uses glocal strategies to inform, adapt and implement practices across 70+ operating companies. Prior to HEINEKEN, Maria worked at Booking.com & Nissan leading a variety of comms organizations

Smarp

Communicate effectively with your entire workforce

Smarp is a mobile-first employee communication platform that enables enterprise businesses to communicate effectively with their entire workforce, office-based and remote. The platform automatically delivers relevant content to every employee, while empowering them to amplify your message.