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Smarp invites you to their webinar

Strategic Planning Live: What Should Internal Comms be Measuring

About this webinar

It’s no secret that measuring the success of internal communications is not an easy task. While there is a consensus that communications departments need to move from analyzing outputs to measuring outcomes, in practice, this can be tricky. But what’s worse is that, according to recent research:

“60% of IC practitioners are still not measuring internal communication”

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So what can IC practitioners looking to improve (or in some cases, begin) the measurement of their internal comms do? Well, we’ve got a place to start.

To help you get started as well as to shed some light on internal communications measurement best practices, we are excited to welcome an industry thought leader with more than 40 years of IC measurement experience – Brad Whitworth.

Along with Brad, we will walk through some real, tangible examples on how to measure and justify your communication programs by putting as much emphasis on business outcomes as on communication outputs.

💡 Whether you’re new to comms or a seasoned veteran, this session should give you plenty of insights to take back with you as you work towards improving how you measure internal communications.

❓ We’re also reserving some time at the end where you get to pose your own questions and statements for Brad to address.

📅 Date: Tuesday, August 25th

🕐 Time: 10 AM ET | 3 PM UK | 5 PM EEST

⏺️ As always, if you can’t make it to the live session but would still like the recording emailed to you, go ahead and register. We’ll take care of the rest.

See you there! 👋

Hosted by

  • Guest speaker
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    Brad Whitworth

    I’ve led communications programs for Silicon Valley giants like HP, Cisco, PeopleSoft, Micro Focus and am always looking for the sweet spot where business strategy, technology, creativity, people, corporate culture, information and measurement all come together.

  • Team member
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    Aleksander Cardwell Product Marketing Manager @ Smarp

    Smarp is a mobile-first employee communication platform that enables enterprise businesses to communicate effectively with their entire workforce, office-based and remote. The platform automatically delivers relevant content to every employee, while empowering them to amplify your message

Smarp

Communicate effectively with your entire workforce

Smarp is a mobile-first employee communication platform that enables enterprise businesses to communicate effectively with their entire workforce, office-based and remote. The platform automatically delivers relevant content to every employee, while empowering them to amplify your message.