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The Marketing ROI Battle: Social Ads VS Employee Advocacy

About this event

The fight is eternal: which marketing channel should get more budget?

One opponent is well-known and has seen thousands of fights like this: the almighty social ads.

The other one has been around for a few years only, but has quickly gained trust among the world’s largest companies and has risen to the top of its weight category: welcome employee advocacy.

So which one is stronger? Where do you put your budget?

That’s right: you put more money into the channel that has the highest ROI for your business. How do you find that out? That’s where this battle will help: we will have two pros advocating for each channel and the results you can expect from ads vs advocacy in different use cases.

🥊 In the social ads corner, we have Mark de Bruijn, Director of Global Customer Experience Marketing at Smartly.io. Smartly.io helps such giants as Uber and Zalando to automate their social advertising, so Mark surely has a couple of cards in favor of ads up his sleeve.

🥊 In the advocacy corner, we have Aleksander Cardwell, Marketing Director at Smarp, the leading employee communications and advocacy platform supporting global companies like Amazon and DHL.

To spice things up, the host will pose every marketer’s burning questions about each channel and let the speakers iron them out.

❓ We’ll be doing a Q&A throughout the session, so you are more than welcome to challenge our speakers with your own questions!

📅 Date: Wednesday, May 26th

🕐 Time: 10 AM ET | 3 PM UK | 5 PM EEST

⏺️ As always, if you can’t make it to the live session but would still like the recording emailed to you, go ahead and register. We’ll take care of the rest.

Hosted by

  • Guest speaker
    Mark de Bruijn Director of Global Customer Experience Marketing @ Smartly.io

    Mark is a marketing and customer experience expert. He is author of Customers Are People Too and has worked for various companies such as EY, Workiva and SAP. LinkedIn named Mark one of the most engaged marketers and HotTopics included him on the list of 100 best B2B marketing leaders.

  • Team member
    Aleksander Cardwell Marketing Director @ Smarp

    Marketing Director at Smarp with a passion for communications and employee advocacy. Focused on helping organizations around the world – whether they are Smarp customers or not – understand how to better engage their employees.

  • Team member
    Anita Lankinen Content Marketing Manager @ Smarp

    I have experience working in both internal communications and marketing functions, and I firmly believe in building meaningful connections between people and brands through relevant and engaging content. It's a great joy to work at Smarp, which shares the same vision.


Reach all your employees, from corporate to frontline, with targeted communications

Smarp’s employee communications platform helps enterprise businesses communicate effectively with their entire workforce, both corporate and frontline. The platform automatically delivers relevant content to every employee, while empowering them to amplify your message.