About this event
Today, brand consideration can be won or lost at any point throughout the buyer journey. We are witnessing a fundamental change in how people connect, share, shop, and make purchase decisions.
Buyers expect you, as their potential brand of choice, to offer useful and quick information that guides them on their unique path. The bar has never been higher for customer-centric brands to deliver timely, relevant, intelligent, interactive, and personal advice in real-time.
In this webinar, Altimeter Principal Analyst and Futurist, Brian Solis, and SMARTASSISTANT CEO, Markus Linder, will explore why 2018 is the year in which digital business pros have to become “adviser brands” to increase revenues and gain an edge over their more pragmatic “wait and see” competitors.
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