An Effective Growth Strategy: Differentiate Your LTC Pharmacy and Help Nursing Homes Flourish

Featuring Tom Hanzel, PharmD, VP of Long-Term Care/Nutraceutical at Parata

Why would, or better yet, should a customer buy from you? Stop telling the world how your customer service is so much better than everyone else’s. The other pharmacy cares just as much as you do. You sell the same medication, put it in the same packaging, and charge basically the same price. Ok, maybe your team averages more customer smiles than your competitors, but people don’t choose you because of how friendly you are, or for your self-proclaimed world class customer service. 

So, why would your customer buy from you instead of your competitors? Price and Performance are essential, but it is the Product that can separate you. You have to match or beat their price and you have to deliver great service just to get in the door, but that just makes you an option. 

Winning the business requires a differentiator that can separate you from your competitors. You have to offer a solution that truly helps the uniqueness of your customers. All nursing healthcare centers have a basic need of timely and accurate medication delivery, but there is so much more a great long-term care pharmacy can do to help them. Your customers are under tremendous financial and regulatory pressures. They need help with:

• Transition of care
• Overcoming staff shortages
• Improving their quality metrics
• Decreasing rehospitalizations
• Marketing their business to the communities they serve 

Tune in to this session to understand how taking a different approach to your offering and services can separate not only your pharmacy from your competitors, but help your customers differentiate from their competitors.

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