Communicating Through Crisis

Featuring Professor Paul Argenti, The Tuck School of Business

The speed and scale of COVID-19 is breeding uncertainty and emotional disruption in businesses, families, and broader communities across the world. And in fast-moving situations like these, leaders often face questions they do not have answers to, in times they desperately need them.

Corporate communications and healthcare management expert, Professor Paul A. Argenti of Dartmouth's Tuck School of Business. Professor Argenti, a renowned scholar of crisis communication, shared organizational leadership strategies with you like how to:

• Reduce anxiety within your team by embracing your role as a leader through visible communication tactics
• Lead with empathy to cultivate awareness, alignment, and credibility with your constituents
• Centralize communication to keep employees and customers informed early and often
• Enhance relationships with your local communities with proactive outreach and mission-minded activities

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