Retaining Your Skilled Nursing Facility Clients in a COVID-19 Era

Featuring Lou Ann Brubaker, President of Brubaker Consulting

If your skilled nursing facilities (SNF) weren't already holding your feet to the fire, COVID-19 will be turning up the heat. 

Your clients are fighting for survival. Even before the pandemic, SNFs struggled to attract higher paying residents and the downturn in surgeries has decreased Medicare dollars. Personal Protective Equipment and staffing costs are reducing already low financial margins. And there's no indication that state surveyors are lightening up on any regulatory expectations. 

You win the client retention battle if you can support SNF success in meeting these ever-changing expectations. You're in the bonus round if you can also provide SNFs with the "ammunition" that describes why they should be the caregiver of choice in an increasingly competitive post-acute care environment. 

Special guest Lou Ann Brubaker shared her expertise and help the audience:

• Describe how the tenor of your current outreach to SNF clients should change
• Present facilities with more meaningful data
• Get your pharmacy staff on board with what customer service really means NOW

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