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Deliver a unique brand experience with Content Experience Strategy | Wearethewords

About this event

About the webinar

When you discuss Digital Strategy, Web Conversion Optimization, Inbound marketing etc. with a web content strategist, we used to claim : It’s the Content, Stupid. But for some years now, we shifted to “It’s the Experience, stupid”. Let’s check how Content Strategy has integrated Experience Design to build better customer engagement.

Let us see through three moments how to build a holistic, seamless and engaging experience content program?

  • Moment 1 - How Content Strategy focuses on Experience Design
  • Moment 2 - What are the steps of an Experience Content Strategy
  • Moment 3 - Typical Content Forms that boost Experiences

About the speaker Muriel Vandermeulen:

  • CEO at Wearethewords (agency for inbound marketing)
  • Worked with companies like Airbus, Carrefour, ING or Lego
  • Former Chief Editor at Elles font du Vélo

About Beyond Marketing:

Your weekly rendez-vous to grow as a marketing professional!

From Advertising to position Zero, Sortlist’s new webinar “Beyond Marketing” is dedicated to helping you grow as a marketing professional. Each week Beyond Marketing brings together agency leaders and marketing experts to share insights on their marketing journey. Together, we’ll unpack marketing tips and share lessons learned to help you grow your business. Join the community! 

Hosted by

  • Guest speaker
    Loïc Steelandt

  • Guest speaker
    Muriel Vandermeulen Wearethewords


Sortlist empowers companies to better buy from contractors with minimal efforts.