About this event
Pricing and marketing – two sides of the same coin, right? Well, sort of. They should work together – that’s what the marketing mix has always taught us, after all. But how do you make sure they’re in sync? When should one take the lead over the other? And how do you keep things balanced without losing your mind?
If you're a CMO, CRO, or Head of Marketing, this webinar is exactly what you need. We’ll tackle these tricky questions and give you the answers you need to make pricing and marketing your business’s secret weapon.
Here’s what we’ll cover:
It’s time to stop seeing pricing and marketing as two separate silos and start making them work together. Whether you’re fine-tuning your pricing or supercharging your marketing, this webinar will give you the insights you need to move forward.
Ready to get in sync? Register now and let's talk pricing and marketing!
Hosted by
Ulrik Lehrskov-Schmidt is a leading independent expert on B2B SaaS Pricing. He has done +100 pricing projects in B2B SaaS across a multitude of verticals and on ACV sizes ranging from $1000 to $10M, pioneering a new wave of pricing work that emphasizes design thinking and creating pricing models that increase sales velocity. He works globally and has helped companies like SAXO Bank, Microsoft, Samsung, Intel, SAP, Bosch and Volaris Group as well as several of the world's largest VC and Private Equity funds.
Casper is the founder of SparkForce, a B2B marketing agency that focuses on proper marketing strategies. He has driven the company's growth from a one-man operation to a thriving team. With experience from United Fintech, Trustpilot, and Templafy.
We don’t do marketing just for the sake of it - we help B2B's grow through customized digital marketing strategies.