About this event
When it comes to the question of Demand Capture vs. Demand Generation, the stakes are high, and the pressure is on.
Where should you put your budget?
Is it a 50/50 split, or should you bet it all on one horse?
It's not a simple answer, so we've invited a panel of distinguished marketeers to duke it out and share their approach to the subject.
Get ready for an intense discussion moderated by Casper Rouchmann, founder of SparkForce.
The panelists include Jillian Als, VP of Marketing at Tricent, Brian Andersen, Partner at Kvadrant Consulting, and Steffen Hedebrandt, Chief Marketing Officer & Co-Founder of Dreamdata.
These experts will not hold back as they dive deep into the pros and cons of each approach and share their secrets for success.
The discussion will cover a range of topics, including:
Don't miss out on this opportunity to hear from the best in the business. Get ready to witness the battle for budget supremacy!
Hosted by
Casper is the founder of SparkForce, a B2B marketing agency that focuses on proper marketing strategies. He has driven the company's growth from a one-man operation to a thriving team. With experience from United Fintech, Trustpilot, and Templafy.
Jillian has over 15 years experience global B2B marketing, most recently as the VP of Marketing at Tricent. For the past decade she's been working with SaaS start ups and scale ups building marketing teams focused on growth and revenue amidst the demanding landscape of fund raising, M&A, and the only real constant, change.
Brian is an expert in B2B sales & marketing and digital transformation. His focus in Kvadrant is on all aspects of revenue marketing, close collaboration with sales, and building digitally competent organisations.
Steffen works as Chief Marketing Manager and Co-Founder at Dreamdata.io. Steffen has vast experience leading growth and marketing teams. He has seen the challenges of attribution as you go from being a small company to hundreds of employees and multiple activities.
We don’t do marketing just for the sake of it - we help B2B's grow through customized digital marketing strategies.