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The paid search trap: B2B’s overreliance on paid search and how to avoid it

About this event

Join us for a deep-dive in to the world of paid search!

In this webinar, we explore why B2B, and in particular SaaS, has an overreliance on paid search and where to go from here.

We delve in to how to optimize the platform through data driven insights, value based bidding, and thorough CRM investigations to make Paid Search a success for your marketing ventures.

Learn how to get more from your marketing investments on this ubiquitous marketing channel.

Hosted by

  • Team member
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    Peter Lous Paid Search Lead @ SparkForce

    Meet Peter, our Paid Search Lead. With a diverse career spanning Denmark and Germany, Peter brings expertise from both client and agency roles. Having worked with both start-ups and large enterprises, he's ready to share invaluable insights in our upcoming webinar on B2B paid search campaigns.

  • Team member
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    Ethan Collins Growth Lead @ Sparkforce

    Ethan is a seasoned marketer with a distinct international background. Born and raised in the USA, Ethan kickstarted his career in China growing both mobile games and software companies. After a year sabbatical in France, he has continued growing SaaS companies in the Nordics.

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