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SaaS Finance for CFOs: Understanding and Speaking the Language of the SaaS Industry

About this event

As a CFO at a SaaS company, your role goes so far beyond basic accounting and bookkeeping. You have unique opportunities to provide insight and guidance for your company’s growth. Whether you’re a first-time CFO or simply making the transition to SaaS, understanding the relevant key metrics and processes specific to the industry will enable you to empower your company to grow sustainably.

Join us Wednesday, September 16th for an interactive conversation and Q&A with Will Cordes, Founder & CEO of KPI Sense. Will brings over a decade of experience helping growing companies in the SaaS space and will be sharing actionable ways to bring a dynamic CFO and FP&A mindset to your organization.

You’ll leave with a better understanding on how to:

  • Leverage data to make informed forecasting decisions
  • Establish KPIs to prepare for scaling
  • Strategically increase recurring revenue and reduce churn
  • Ultimately use your financial expertise to fuel your company’s growth

About our speaker

William Cordes is Founder & CEO of KPI Sense. He has over a decade of experience helping SaaS and software businesses solve their strategic financial challenges. Prior to starting KPI Sense, Will led M&A and Corporate Development for two, private equity-backed SaaS businesses (Infogix and MarketTrack). Will began his career in investment banking, largely within the Technology, Media & Telecom (TMT) group at Wells Fargo Securities.

KPI Sense re-invents the concept of outsourced CFO and FP&A work for SaaS and Software businesses. Through tech-enabled automation it allows companies to tackle all the financial needs from modeling, analytics, to forecasting and more.

Hosted by

  • Team member
    Spendesk Team The 7-in-1 spending solution for faster, smarter spending decisions. @ Spendesk

    Spendesk is the complete spend management platform that gives 100% visibility into company spend. Already simplifying the lives of thousands of businesses, Spendesk is designed to save time and money across the entire spending process.

  • Team member
    CFO Connect Team CFO Connect

    CFO Connect is a space, offline and online, for financial leaders to meet and learn from each other. We host regular meetups in Europe & the U.S., produce helpful content, and build a network of high-performing CFOs.

  • Guest speaker
    Will Cordes Founder & CEO @ KPI Sense


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