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Spendesk invites you to their event

The Art of Scale: Optimizing Sales & Revenue for Growth

About this event

How can finance leaders prepare for the big questions around improving sales & revenue at a scaling company?

Join CFO Connect on Feb 24th for this interactive workshop with startup growth advisor, Pete Hancock to learn how.

During this online workshop, Pete will share some of the most common questions startup CEO and founders are asking, and how finance leaders can help solve for them, such as:

  • What are the most common opportunities for increasing a sales team’s productivity at early and mid-stage companies?
  • How can we diversify our sales channels beyond our current model?
  • How do we move up-market to Mid-market or Enterprise accounts, or visa versa (SME?)
  • What best-practices and benchmarks should we follow? ie. conversion rates on leads, Cost of Sales for compensation plans, # of outbound calls inside sales reps should be making, etc.
  • How do we manage and motivate a remote sales team?
  • Plus live audience Q&A

About the speaker

Pete brings 15+ years of experience as an operator and sales leader at technology companies ranging from $1M to $750M in ARR. As a consultant he works with high-growth companies looking to scale their sales team and evolve their go-to-market playbook to increase sales productivity, develop new revenue channels and build a strong foundation for growth.

Hosted by

  • Team member
    Spendesk Team Help businesses spend smarter. @ Spendesk

    Spendesk is the all-in-one spend management solution that delivers more control, visibility, and automation to today's finance teams. With automated reconciliation processes and complete pre-spend control, finance teams are empowered to make smarter spending decisions.

  • Team member
    CFO Connect Team CFO Connect

    CFO Connect is a space, offline and online, for financial leaders to meet and learn from each other. We host regular meetups in Europe & the U.S., produce helpful content, and build a network of high-performing CFOs.

  • Guest speaker
    Pete Hancock Startup Consultant & Advisor


Help businesses spend smarter.

Spendesk is the smart way to manage your business spending. Flexible payments, approvals, expenses, invoices and accounting — all together for the first time.

Our software is designed for both finance teams and employees.