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SportsPro invites you to their event

SportsPro APAC Series: China | 26MAY [9:00 - 10:00 BST]

About this event

Making an impression: Taking on digital in China

16:00 - 17:00 (CST) Beijing

Speakers:

Benjamin Wahl, Head of China, Borussia Dortmund

Melissa Sobratty, Senior Media Director, World Table Tennis

Kevin Chang, SVP & Head of APAC, UFC

Moderator: Yujun Wu, Senior Business Director, Mailman Group

Content owners have looked to China for years for new fans and new commercial partnerships but as digital media and OTT develop, understanding the distinct patterns of this massive market has never been more crucial. This panel will explore the individually tailored strategies of rights holders working across China.

  • How are content owners addressing their main strategic challenges in China?
  • How can they make the most out of digital to meet their business objectives?
  • How is localised content driving consumption and fan engagement?

Hosted by

  • Team member
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    SportsPro Media

    SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.

  • Guest speaker
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    Yujun Wu Mailman @ Senior Business Director

  • Guest speaker
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    Benjamin Wahl

  • Guest speaker
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    Melissa Soobratty WTT @ Senior Media Director

  • Guest speaker
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    Kevin Chang SVP & Head of APAC @ UFC

SportsPro

SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.