About this event
Making an impression: Taking on digital in China
16:00 - 17:00 (CST) Beijing
Speakers:
Benjamin Wahl, Head of China, Borussia Dortmund
Melissa Sobratty, Senior Media Director, World Table Tennis
Kevin Chang, SVP & Head of APAC, UFC
Moderator: Yujun Wu, Senior Business Director, Mailman Group
Content owners have looked to China for years for new fans and new commercial partnerships but as digital media and OTT develop, understanding the distinct patterns of this massive market has never been more crucial. This panel will explore the individually tailored strategies of rights holders working across China.
- How are content owners addressing their main strategic challenges in China?
- How can they make the most out of digital to meet their business objectives?
- How is localised content driving consumption and fan engagement?
Hosted by
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Team member
SportsPro MediaT
SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.
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Guest speaker
Yujun Wu Mailman @ Senior Business DirectorG
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Guest speaker
Benjamin WahlG
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Guest speaker
Melissa Soobratty WTT @ Senior Media DirectorG
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Guest speaker
Kevin Chang SVP & Head of APAC @ UFCG
SportsPro
SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.
