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ATHLETES IN BUSINESS: 30SEP [13:00 BST] Athlete Marketability

About this event

The rise of digital platforms and social media has provided sports stars with greater exposure to build their personal brands, but a growing number of athlete entrepreneurs have turned to equity investments in order to sustain themselves outside of their playing careers.

  • How can athletes leverage their individual profiles and intellectual property to achieve success in business?
  • What sectors are athletes investing in and why?
  • What unique expertise and values can athletes bring to the business environment?

Athlete marketability and brand building

Dina Asher-Smith, Professional Athlete

Salvatore De Angelis, Head of Digital, Nielsen Sports

Moderator: Rebecca Smith, Global Executive Director of Women's Game, COPA90

Hosted by

  • Guest speaker
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    Bex Smith Global Director of the Women's Game @ COPA90

  • Guest speaker
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    Salvatore De Angelis

  • Team member
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    SportsPro Media

    SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.

  • Guest speaker
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    Dina Asher-Smith Professional Athlete

SportsPro

SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.