About this event
The transition into the digital age has not been fully adopted by the world of sports. The industry is struggling to acclimatise to the new seamless and instant standards of operating, as well as a lack of integration with digital technology, leaving plenty of room for those in sports to evolve their business models.
Changing the game: Inside Real Madrid’s digital transformation journey
Michael Sutherland, Chief Transformation Officer, Real Madrid
Israel Garcia, Director of Digital Strategy, Real Madrid
SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.
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