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SportsPro invites you to their event

DIGITAL STRATEGY: 14MAY [14:00 BST] Changing the game

About this event

The transition into the digital age has not been fully adopted by the world of sports. The industry is struggling to acclimatise to the new seamless and instant standards of operating, as well as a lack of integration with digital technology, leaving plenty of room for those in sports to evolve their business models.

  • What is successfully being done to place fan experiences at the heart of digital transformation?
  • How is automation and other technology being adopted into business operations to increase productivity?

Changing the game: Inside Real Madrid’s digital transformation journey 

Michael Sutherland, Chief Transformation Officer, Real Madrid

Israel Garcia, Director of Digital Strategy, Real Madrid

Hosted by

  • Team member
    Eoin Connolly

  • Guest speaker
    Israel Garcia

  • Guest speaker
    Michael Sutherland


SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.