About this event
With the pandemic hitting traditional sports hard, esports was thrust into the limelight as never before in 2020. Viewing records tumbled as athletes and celebrities brought new fans to gaming. But what have the long-term effects of this been and how can esports carve out a permanent share of the mainstream audience?
Session 1: Mainstream attention: How esports welcomed an influx of viewers from traditional sport
Session 2: Expanding participation: Taking a grassroots approach to increasing women’s involvement
Session 3: Sponsorship in focus: Where brands are seizing the esports opportunity
SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.
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