About this event
The most sought-after and seemingly most difficult to reach demographic. Traditional strategies around sponsorship and marketing, content delivery, and fan engagement are being challenged to cut through to the next generation. Hear about what brands and sports properties have already learned from speaking with Gen Z and how they’re evolving their approach to targeting young sports fans.
Hosted by
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Team member
Nicholas Meacham CEO @ SportsPro MediaT
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Team member
SportsPro MediaT
SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.
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Guest speaker
Ashley Shaner Senior Consultant & Account Director @ Seven LeagueG
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Guest speaker
Bobby Gascon Senior Director, Global Marketing @ VansG
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Guest speaker
Jen Vile Marketing Director @ The HundredG
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Guest speaker
Normanno Pisani Head of Media Partnerships, UK @ TikTokG
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Guest speaker
Jon Cruz Head of Sports Partnerships @ GoogleG
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Guest speaker
George Breare Exec @ SportsProGB G
SportsPro
SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport.
