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The 2020 US Open and the Future of Digital Engagement

About this event

Wednesday, September 2 | 12:30 PM ET

When the United States Tennis Association decided in June to host the 2020 U.S. Open without fans, it had to figure out a way to deliver the magic of late summer tennis in Queens to millions of tennis lovers around the world, without the roar of the crowd or celebrities in the seats. Working in collaboration with IBM, the USTA digital team built new AI-driven features for the US Open app and website designed to engage an expected surge of sports-starved fans, many of which will be new to the US Open. And they did it in just 12 weeks. Join us for the next episode of The Way Back, as we learn how IBM Watson was taught to curate tennis debates and serve up crowd noise to meet the extraordinary circumstances of this year’s US Open.


Kirsten Corio is the Managing Director of Ticket Sales, Hospitality and Digital Strategy for the USTA. In this role she is responsible for two of the most significant lines of business associated with the US Open; ticket and hospitality revenue and operations, and oversight of all digital platforms with an eye towards innovation and increased monetization. 

Kristi Kolski is a Program Director for IBM Sports & Entertainment, where she leads marketing strategy and campaign development for US Open Tennis, Pebble Beach Resorts, GRAMMY Awards and Mercedes-Benz Stadium partnerships. With more than 15 years of B2B marketing experience, Kristi is passionate about the intersection of sports, entertainment and technology to enhance the fan experience and drive client engagement opportunities.

John Kent is the Program Manager for IBM Sports & Entertainment Partnerships. He has 37 years with IBM and has spent the last 20 years managing IBM's relationships, digital strategy and related digital platforms for Wimbledon, US Open Tennis, the Masters, ESPN Fantasy Football, Pebble Beach and the Grammy's.  

Registration is free. All registrants will receive a link to watch the recording once the session concludes.


The Way Back: How Sports Innovate and Thrive is a SportTechie Live series of interactive and engaging conversations examining how tech and innovation will bring sports back (safely) during and after the COVID-19 pandemic. Sessions are free to attend.

Hosted by

  • Guest speaker
    Kristi Kolski Program Director @ IBM Sports & Entertainment

  • Guest speaker
    Kirsten Corio Managing Director of Ticket Sales, Hospitality and Digital Strategy @ USTA

  • Team member
    Dan Kaufman Managing Director @ SportTechie

  • Guest speaker
    John Kent Program Manager @ IBM Sports and Entertainment Partnerships


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