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Sports Business Journal invites you to their event

The Way Back: Virtual Fandom and the Roadmap to Reopen Europe

About this event

Wednesday, June 3 | 12:30 PM ET

Empty stadiums? No problem when it comes to crowd noise (it can be simulated) and filling seats (cardboard cutouts can do the trick). But how do we make it feel real for fans and athletes alike? As sports leagues in Europe cautiously resume operations, we’ll sit down with club and broadcast representatives who are actively using technology to create a live sporting experience that brings an audience back and keeps viewers engaged.

Registration is free. All registrants will receive a link to watch the recording once the session concludes.


  • Alessandro Reitano - VP Sports Production, Sky Deutschland
  • Elias Andersen - CEO, ChampTrax
  • Lübbo Popken - Deputy Press Spokesman, Borussia Mönchengladbach
  • Dan Kaufman - Managing Director, SportTechie [moderator]


The Way Back: How Sports Innovate and Thrive is a SportTechie Live series of interactive and engaging conversations examining how tech and innovation will bring sports back (safely) during and after the COVID-19 pandemic. Sessions are Wednesdays at 12:30 PM ET.

Hosted by

  • Guest speaker
    Lübbo Popken Deputy Press Spokesman @ Borussia Mönchengladbach

  • Guest speaker
    Alessandro Reitano VP, Sports Production @ Sky Deutschland

  • Guest speaker
    EA G
    Elias Andersen CEO @ ChampTrax

  • Team member
    Dan Kaufman Managing Director @ SportTechie

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